SoulFrame Media | Brand A

Insight:
Rural areas often have long commutes to urban centers. As infrastructure expands, drivers increasingly encounter wildlife, leading to frequent collisions, especially with deer. Many rural residents avoid driving at night due to the lack of effective deterrents.

WildShield is an innovative device that transforms the brand’s emblem into a protective light system to deter deer from roads. It has an in - car app using AI to compare vehicle locations with deer - populated areas. The app creates a light - based deterrent, combining bright flashes with natural predator - like patterns.

When a vehicle enters a deer - prone area, WildShield activates, emitting a focused beam of infrared light (invisible to humans) using advanced laser technology, warning deer and keeping them off the road, ensuring safer travel for drivers and wildlife.

Impact:
Since its introduction in North America, over 600 people registered for a WildShield in the first week.

In addition, several government and private agencies have contributed and shared their data, helping to enhance solutions. Brand A has been invited to speak at various conferences on safety, including those held by the government.

We are collaborating with partners from different countries to improve WildShield’s ability to deter other animals, such as elk. This advancement has been made possible due to the bio - adaptive light technology incorporated into WildShield.