SoulFrame Media An unexpected supporter for local arts USA x France
SoulFrame Media | Brand Y
Insight:
In 2022, 80% of the gamers followed the E - Sports Men’s Championship. In June 2023, only 30% were planning to watch the E - Sports Women’s Championship.
If there’s one thing gamers use, it’s the GameHub gaming app, the largest in the region. 4 million gamers spend, on average, 45 minutes per week browsing GameHub, looking for new games.
We did the only thing we could: we delivered our audience to the E - Sports Women’s Championship with GameHub Audience Delivery.
By partnering with the World’s Biggest Gaming streamer, ProGamerX, we broadcasted all the E - Sports Women’s Championship matches inside our app.
Impact:
A total audience of +18MM people watched the matches within the GameHub app. Time spent in the app was up 30% during the entire duration of the E - Sports Women’s Championship. More people spending more time on GameHub led to a 25% bump in purchases.