SoulFrame Media presents Innovative Strategies to Utilize Creativity as the Next Step in Establishing Market Leadership for Clients

LONDON, UK, February 5, 2025 – In an era of digital clutter, SoulFrame Media is taking a lead with the launch of the Creative Pulse—a unique global service designed to enhance, analyze, and utilize brand creativity at scale.

We are in a challenge of creative innovation,” said Emma Thompson, global Creative Director at SoulFrame Media. “Brands are investing more but impressing people less. The Creative Pulse is our solution to the ‘mediocrity’ of advertising. If, according to leading marketing expert Philip Kotler, 90% of purchases are influenced by emotional appeal, then why are so many brands still neglecting creativity? This service isn’t just about knowing consumers better—it’s about making brands unforgettable by creating campaigns that touch people’s hearts and last in their memories.

The Creative Pulse, developed in collaboration with research firm INSIGHT, utilizes innovative analytical methods. Here’s an overview of the research behind it:

• Insights from 8 prominent global experts in marketing and creativity, including well - known strategists, designers, and consultants.
• 120 + hours of in - depth market research with participants from various industries, providing valuable, business - focused insights.
• Surveys of over 15,000 companies across seven regions (North America, Europe, Asia - Pacific, Middle East, Africa, Latin America, and Oceania), ensuring a comprehensive data pool.
• 90 real - life business scenarios ranging from product launches like a new tech gadget to broader market trends such as e - commerce growth.
• Going beyond simple profit - loss analyses, the research captures the essence of business dynamics—market trends, competitive landscapes, and even customer preferences like brand loyalty, service quality, and price sensitivity.

The research revealed both global creative trends and the important local variations that influence marketing. While common insights, such as the global appeal of “innovative design,” emerged, the Creative Pulse emphasizes the importance of customizing strategies to resonate within particular market environments. By aligning with the unique creative preferences of different audiences, the Creative Pulse enables both multinational corporations targeting regional markets and local - only brands to better understand the shared aesthetics and differences across sub - segments and consumer groups.

Here are some insights our research uncovered:

• The satisfaction of achieving creative breakthroughs rivals that of life’s greatest accomplishments. That’s right—securing a novel idea triggers an emotional high comparable to winning awards or promotions.
• Digital transformation sparks as much anxiety as it does anticipation. People are deeply divided on whether innovation is beneficial or disruptive—and that conflict is a goldmine for brands willing to address it sincerely.
• Authenticity isn’t just a buzzword—it’s a creative powerhouse. Across industries, presenting genuine values brings trust in uncertain times, making “authentic - centric” one of the most potent branding strategies today.

“As innovators aiming to link brands with consumers in the most impactful ways, we are always seeking to better understand what people desire. Think about the market, their experiences, and the brands that should meet their needs. The Creative Pulse boosts our capacity to grasp the profoundest consumer insights and how people truly feel about the elements that matter most to them. In short, it’s a revolutionary tool for us,” said David Thompson, Global CEO & Chief Creative Officer, SoulFrame Media.

The Creative Pulse will be incorporated into SoulFrame Media’s strategic and creative workflow globally, as part of SoulFrame Media’s proprietary innovation system – INSPIRE SoulFrame, helping brands develop campaigns that don’t just gain attention but engage emotions. SoulFrame Media’s clients will have access to comprehensive analyses, collaborative sessions, and customized applications of the tool suited to their sector.

In the struggle for consumer loyalty, the most precious asset isn't a marketing budget—it's a profound emotional bond. The Creative Pulse is here to help brands earn their share of affection.

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