SoulFrame Media | Brand Y

Insight:
Small local shops are an essential part of the local economy. It’s estimated that there are more than 400,000 throughout the region, responsible for 45% of the sales of everything that is consumed locally. They are important not just for what they represent in community dynamics, but also for all the families that depend on their economy.

According to research, only 3% of small local shops have the resources to equip their stores with the necessary fixtures to give customers experiences worth staying longer, having fun, and thus consuming more.

That’s why Brand Y, a leading consumer goods brand, used a resource that was already there: the PACKBOX, an essential object for product distribution in the area. Inspired by a fully modular design system, “Innovate with Packboxes” sparked the creativity of shopkeepers to transform product boxes into functional fixtures that adapt to any space.

Impact:
Transforming Packboxes into fixtures for small local stores has had a positive impact on business results. Increasing shopkeepers’ income by 12% and the frequency of consumers’ visits.

Furthermore, the improvement in customer experience has led to an increase in both the duration of visits and product consumption in the stores.