McDonald's
SoulFrame Media's Creative Campaigns
SoulFrame Media | Brand X
Insight:
The upcoming tech expo is a crucial event for tech companies. With numerous official sponsors investing heavily to gain attention, what can non - sponsors do to stand out?
Impact:
During the keynote speech at the expo, a renowned tech entrepreneur announced a revolutionary new product. Soon after, we posted on Brand X’s social media: “We’re thinking of a similar innovation...just...a simple yet powerful feature.”
With 3 + billion impressions at zero cost, our single social media post became a global talking point. In the end, a non - sponsor brand received more attention than the official sponsors. Just with a social media post about a potential innovation.