SoulFrame Media Transforming challenges and doubts into confidence and success
SoulFrame Media | Brand Z
Insight:
Brand Z is the official sponsor of the City Music Festival. And our goal as a brand is to give the audience a memorable experience of the event. But there’s a problem that has already stopped 60% of attendees from fully enjoying the festival: the fear of having their valuable personal items stolen.
To put an end to this worry, we created the Brand Z Locker. A secure locker service for attendees to leave their valuable items and enjoy the festival with peace of mind.
Impact:
With the activation of the Brand Z Locker, Brand Z saw a 5% increase in sales compared to the previous year’s festival. Moreover, it changed the way attendees enjoy the festival: turning fear and worry into security and comfort.
As a result, attendees further solidified their perception of Brand Z as a brand that not only sponsors but truly understands the festival and its attendees.